So, whether it’s a large business looking to create TV commercials with Hollywood talent or a tiny non-profit that needs help telling their story, when looking for a video partner, it is always important to understand the five basic steps in the video production process and be alert for red flags that could
As AI and social platforms redefine how users find and interact with content, the traditional boundaries of SEO are disappearing. Visibility now extends beyond search engines into social feeds and conversational AI responses. In 2025, we’re operating in a world where SEO isn’t just about
Nathan G. Mains began his tenure as Chief Executive Officer of the Pennsylvania School Boards Association in September 2013. He is the sixth person to
In today’s fast-moving digital landscape, it’s easy to feel like you’re always one step behind. A new platform goes viral. A competitor launches an AI-powered chatbot. Your inbox fills up with articles promising “5 Tech Tools You Need Right Now.” And suddenly, your carefully crafted strategy starts to feel …
In today’s crowded world of media consumption, positioning yourself or your brand as a thought leader is no longer a luxury; it’s a necessity. Thought leadership provides authority, builds trust, and can significantly elevate your brand’s visibility. However, it’s important to approach this with
Is media fragmentation a scary endeavor or an exciting opportunity? Regardless of your perspective, one thing is certain, sitting it out is not an option, so clearly define your campaign goals, develop your message and get out there
Andy Rebuck is retiring after a 40 year career with Lamar Advertising as Vice President and General Manager. We hope you take away some business
In this tale, let’s follow two fictional marketing teams, Team LeadGen and Team Awareness, to discover the methodology used to determine ROI for each and the lessons we can take away from their experiences.
Mary Quinn is President and CEO of the YWCA Greater Harrisburg. In this role, she ensures that the YWCA is operating in a sound and
Let’s unpack the three key reasons video is your new best friend for social media marketing. Get ready for a wild ride through engagement, brand recognition, and conversions.
Bruce is a life-long athlete, skier, road and mountain bike enthusiast and mountain bike competitor. He has been a high-level ski racing coach for over
When it comes to marketing, there are many terms that are used interchangeably or even understood differently depending on the industry, individual or company culture.
Tannon Herman is the Executive Director and Founder of Wildheart. He has worked with nonprofits for 16 years as well as helped lead or direct several
Whether you’re a marketer or consumer, chances are you’ve heard the terms OTT (Over-the-Top), CTV (Connected Television), or Streaming Video. Essentially, these all point to the same medium – accessing audiences with video content beyond traditional broadcast TV buys. Experts project digital video ad spending at
Do you remember waking up with a turkey hangover, filling your thermos with scalding hot coffee and heading to Boscov’s for the Black Friday doorbusters?
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