Articles

Top 10 2024 Super Bowl Commercials

Super Bowl commercials have come a long way. The journey from simple ads to star-studded, digitally integrated campaigns reflects the changing landscape of advertising and consumer engagement. As we eagerly await each year’s commercials, one thing is certain – Super Bowl advertising will continue to captivate audiences and set new standards for creativity and marketing innovation.

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The Art of the Painless RFP

For most marketers, the Request for Proposal (RFP) process is often met with dread. It’s infamous for its complexities, time-consuming nature, and sometimes ambiguous outcomes. By implementing a few strategic measures, the RFP process can be transformed into a painless and productive endeavor for both the issuing company and the responding parties.

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Audience Targeting in Today’s Digital World

Digital audience targeting is exciting! And complex…While we’d argue that digital audience targeting is equal parts science and art, we’ve laid out some of the core methodologies in this guide to provide you with a foundation to build upon.

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Omni-channel vs Multi-channel Marketing

Multi-channel marketing is the traditional approach used in customer advertising. It distributes marketing messages across a variety of channels ranging from print to online, indirect to direct that may or may not be synchronized. A company’s messaging can be powerful within each of the channels but if they do not work together and the potential customer cannot move between them seamlessly, the effectiveness of moving them into action is diminished.

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The Power of Publisher Direct

If you think of print advertising when you think of Publisher Direct, it’s time to redefine the publishing universe and what it means to advertisers.

Yes, publisher direct still includes newspapers, magazines, and trade journals. However, it also means access to direct websites, online networks, native content, and eNewsletter deployments that help advertisers reach their target audience effectively through trusted, brand-safe delivery. Here are five benefits of having Publisher Direct placements as part of your marketing mix.

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Pushing the GO Button on Content Marketing

Content.  The very word can send shutters up the spine of even the most experienced marketer.  There is content for Search Engine Optimization, content for marketing, content for social media, content for shareholders and the list goes on.  It is different by platform. It encompasses websites, blogs, comments, images, videos, whitepapers articles, press releases and educational materials.  Creating, writing and managing content can be overwhelming and divert resources that some companies cannot afford to dilute.

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A Case for Managed Service

Building, growing and maintaining a business is no small feat.  Even seemingly simple concepts require a combination of operational, accounting, marketing and human resource acumen.  Partnering with a consultant can seem like an admission of failure or an unnecessary expense, but we would like to challenge that line of thinking.

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