What is a
Culture Spotlight?

It’s your brand illuminated.

What would the impact be if your audience could peek behind the curtain & understand that certain “je ne sais quoi”* which makes you, you?

A Culture Spotlight can do that.

How? We bring clarity to the more intangible aspects of your organization through concise, emotionally driven video.

We’re not talking about merely a generalized overview of what you do, we’re talking about the “Greatest Hits” of your company culture. It’s highlighting and clarifying the things you do every day that people don’t normally see. The goal here is to be factually clear and emotionally resonant. We do this by weaving in the perfect music tonalities and sprinkling in ﬂashes of personality from your staﬀ and leadership. The result is an elevated corporate video with heart, soul, and clarity.

Typically 1 -3 minutes.
Visually presented through interviews and b-roll captured in the heart of your organization.
Communicated through interviews and b-roll capturing the heart of your organization.
Effective for recruiting, onboarding, and brand loyalty.
* "Je ne sais quoi": A French phrase meaning the indefinable quality or elusive
charm, directly translated as “I don’t know what” - AKA “the secret sauce”.