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Our team of strategists and media buyers bring decades of experience to the table.
We execute everything from traditional to digital marketing tactics, and continually add emerging platforms to our arsenal. Our industry knowledge and relationships create time savings and cost efficiencies for our clients.
Most quotes turned around in 3 business days
Our team prides ourselves on responsiveness and precision. We have the research tools, buying platforms and media resources at our fingertips and ready to execute your campaign.
Timely reporting and Ongoing Optimization
Our team ensures that your media is not only placed, but runs as planned. Creative trafficking, campaign optimizations, reporting, and proof-of-performance are a necessary part of any campaign, and always provided in our process.
Using a media agency gives you a team of experts at your disposals and frees up your capacity. We handle the research, negotiation, placement and reporting, while your focus on other aspects of your business.
Complete the short form to ensure that we have the basic information we need to get started. You will get confirmation of receipt from our team with any additional questions and a timeline of when you can expect information. Most quotes are turned around within 2 business days.
Quotes traditionally include recommended placements, specs, deadlines and costs. We may include multiple options or additional platforms for your consideration. This is a collaborative process, so we welcome your feedback. We will work with your team to finalize and provide any resource or research information to help you present to your client.
We secure placements and negotiate discounted rates. We work with media partners to build the best plan at the most competitive rate and pass savings along to you. Our service fees are built into the cost of the campaign, so there is no additional cost to work with us, but there is substantial ROI in terms of time, research and placement. Where possible, we will also negotiate added value on behalf of your clients to further maximize their investment.
Upon approval, we will work directly with media vendors to place the advertising on behalf of your client. We will communicate all final specs and deadlines. Traditionally, we work within a project management system to ensure that you have all the information in one place. We then traffic creative on your behalf and provide confirmation at every step along the way.
Over the course of your campaign, our media buying and coordination team is continually monitoring and confirming that advertising runs as planned. This may include recommendations to optimize the campaign along the way. We will provide reporting and/or proof of performance, so that you can provide recaps back to your client with complete confidence.
Streamline accounting with one invoice from Wakeen & Company for all media placements and access to our online portal for any supporting documentation. While this is listed as the final step, please note that depending on the advertiser or type of campaign, pre-payment may be required. You can expect clear communication from the Wakeen Team regarding any terms and costs before you approve placement.
We run a full analysis of the markets, audiences, metrics and placement options available. From there we collaborate with you on the recommendation to confirm final placement. We will say it again … we are consumed with understanding the why behind the intersection of consumers and advertising, which is why our team is well-versed in the following metrics and tools: Nielsen, Scarborough, SQAD, SRDS, Claritas, ComScore, Google Analytics, Kantar, Census, eMarketer. Additionally, we constantly collaborate with our media partners; provide continuing education to our team; and curate industry content to stay up to date with emerging trends and technologies. If you need a deeper understanding of how your audiences, messages, media and markets intersect, we can build a custom analysis report.
Once approved, our team turn-keys all aspects of placement, creative trafficking, confirmation, proof-of-performance, reporting and billing.
Our media coordination department provides eTearsheets and/or other standard reporting verification so that you have full transparency for your client and internal teams.
We work with your team along the way to track results and make adjustments to optimize the campaign where possible.