The Power Of
&
Strategic marketing and communications, solving business challenges through the power of &.
Strategic marketing and communications, solving business challenges through the power of &.
HOW WE WORK
HOW
WE
WORK
ORGANIZATION & STRATEGY
We begin by understanding the results that matter the most to you, and how intentional communications can help you achieve them. Through a facilitated discovery process, we align business objectives, market positioning, internal structure, and stakeholder needs to build a communications strategy grounded in measurable outcomes.
The result is a clear strategic roadmap that connects Strategy, Creative, and Media into one integrated system—designed to support revenue growth, strengthen organizational alignment, and position your business for long-term success.
EXECUTING & MANAGING
Strategy only creates value when it can be executed consistently across every channel, team, and partner. Our managed service model provides the structure and leadership needed to turn plans into action without adding unnecessary internal overhead.
We act as the central integrator of your communications ecosystem – coordinating internal resources, external partners, and subject-matter experts to ensure efficient execution, operational clarity, and continuity across initiatives. Every engagement is designed to create momentum while remaining flexible enough to adapt as your business evolves.
PERFORMANCE & ACCOUNTABILITY
Everything communicates. That’s why we focus on ensuring every message, interaction, and initiative reinforces your business objectives and brand position. Through refined messaging, consistent reporting, and ongoing collaboration, we help organizations maintain balance and consistency while improving performance over time.
Our engagements include regular strategic reviews, performance reporting, and proactive recommendations informed by changing business priorities and market conditions. By combining senior-level guidance with measurable accountability, we help communications become a true driver of growth, retention, and enterprise value.
A communications plan should drive real results and easily cascade through your entire organization. Leverage a team of experts and stay within your marketing budget. A strategic partner who works directly with you and maximizes your vendor relationships.
The “& Company” in Wakeen includes our full team of executives, strategists, media buyers, and creatives working to deeply understand you: Your business, key stakeholders, employees and the customers you serve.
MANAGED SERVICE
YOUR COMMUNICATIONS INTEGRATOR
We work with your internal teams, external agencies, and trusted partners to bring strategy, structure, and accountability to your communications ecosystem. Through our managed service model, we act as an extension of your team, ensuring your Strategy, Creative, and Media all work together to deliver measurable business results. We provide the leadership, coordination, and executional depth middle market companies need when growth outpaces internal capacity.
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Trust us to own your entire communications strategy and execution—from business objectives through creative development and advertising deployment. One accountable partner for everything.
We seamlessly integrate with your existing partners to define a single, cohesive marketing strategy and fill gaps only where you need us. This can look like facilitating collaborative workshops, project management, unified reporting, or creatives services.
You already have a marketing dream team, but your growth is outpacing their capacity. We support your business plan by providing meaningful accountability, strategic direction, and bandwidth in areas where you need it most.
04 Don’t want to part ways with the Creative Shop, PR Firm, or Media Agency that you love? We act as a connector, supporting where needed without stepping on any toes. This can look like facilitating collaborative workshops, project management, unified reporting and communications, and/or handling the RFP process.
MARCOM BLUEPRINT
A FRAMEWORK FOR YOUR TEAM
The Wakeen MARCOM Blueprint transforms fragmented marketing activity into a single, clear communications framework to create a shared direction across internal teams and external partners. It’s a tool designed to augment your broader strategic plan, not replace it.
The result is a practical, execution-ready roadmap that brings structure, accountability, and focus to your communications so every message, channel, and initiative works together to move your business forward.
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Every organization is different, so every Blueprint is too! That said, standard deliverables include: defined marketing goals, audience profiles, geographic insights, custom messaging for communications channels, paid media recommendations, a digital audit of your online presence, and competitive research.
For most clients, the entire process takes under two months. This allows time for discovery, research, analysis, strategy and a full plan that you can put into action immediately. There is no obligation to work with Wakeen & Company to implement your strategy unless we can bring value, perspective and bandwidth through managed service.
Your final deliverable includes the key components of your Marketing and Communications Strategy conveniently organized into a shareable colorful poster, so you can stay the course. This is accompanied by a comprehensive supporting deck that includes research, recommendations and best practices that can be referenced continuously. Our goal is to educate and equip.
04 Don’t want to part ways with the Creative Shop, PR Firm, or Media Agency that you love? We act as a connector, supporting where needed without stepping on any toes. This can look like facilitating collaborative workshops, project management, unified reporting and communications, and/or handling the RFP process.
INTEGRATED SOLUTIONS
SPECIALIZED SERVICES THAT BRING DEEPER VALUE
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Running on EOS brings extraordinary clarity to your organization — but clarity only creates Traction when everything around it communicates the Vision. We work alongside EOS-driven leadership teams to ensure their communications are as intentional and accountable as the framework they run on — from internal alignment to external positioning, calibrated to the Rocks, measurables, and goals that matter most to your business.
We take the complexity out of finding the right partner. We manage the full RFI/RFP process on your behalf — from a facilitated discovery session that defines your objectives, needs, and evaluation criteria, to partner research, document development, proposal coordination, and final selection. Our approach is built around transparency and collaboration — for you and for the partners responding — so the process surfaces the right fit rather than just the most polished pitch.
04 Don’t want to part ways with the Creative Shop, PR Firm, or Media Agency that you love? We act as a connector, supporting where needed without stepping on any toes. This can look like facilitating collaborative workshops, project management, unified reporting and communications, and/or handling the RFP process.
