In today’s crowded world of media consumption, positioning yourself or your brand as a thought leader is no longer a luxury; it’s a necessity. Thought leadership provides authority, builds trust, and can significantly elevate your brand’s visibility. However, it’s important to approach this with
Is media fragmentation a scary endeavor or an exciting opportunity? Regardless of your perspective, one thing is certain, sitting it out is not an option, so clearly define your campaign goals, develop your message and get out there
Andy Rebuck is retiring after a 40 year career with Lamar Advertising as Vice President and General Manager. We hope you take away some business
In this tale, let’s follow two fictional marketing teams, Team LeadGen and Team Awareness, to discover the methodology used to determine ROI for each and the lessons we can take away from their experiences.
Mary Quinn is President and CEO of the YWCA Greater Harrisburg. In this role, she ensures that the YWCA is operating in a sound and
Let’s unpack the three key reasons video is your new best friend for social media marketing. Get ready for a wild ride through engagement, brand recognition, and conversions.
Bruce is a life-long athlete, skier, road and mountain bike enthusiast and mountain bike competitor. He has been a high-level ski racing coach for over
When it comes to marketing, there are many terms that are used interchangeably or even understood differently depending on the industry, individual or company culture.
Tannon Herman is the Executive Director and Founder of Wildheart. He has worked with nonprofits for 16 years as well as helped lead or direct several
Whether you’re a marketer or consumer, chances are you’ve heard the terms OTT (Over-the-Top), CTV (Connected Television), or Streaming Video. Essentially, these all point to the same medium – accessing audiences with video content beyond traditional broadcast TV buys. Experts project digital video ad spending at
Do you remember waking up with a turkey hangover, filling your thermos with scalding hot coffee and heading to Boscov’s for the Black Friday doorbusters?
Nicholas Ade is from Los Angeles, Ca. He trained at San Francisco Ballet School and the University of North Carolina School of the Arts. He
Sports advertising is one of the most powerful ways to reach a wide audience, bringing unique opportunities to connect with fans from local high school football games to the national stage of Major League Baseball. Sports events dominate viewership, especially during peak seasons, making them ideal for brands to target
Brett Marcy, President of Apollo Communications, is a veteran strategic communications executive with a 15-year track record of enhancing organizational reputations and building brands –
Out-of-Home advertising can be effective and valuable tool for driving engagement and complementing other media placements like digital or streaming audio. When we mentioned OOH, you may have immediately thought of the huge billboards along roadways, but OOH also includes things like
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