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Is media fragmentation a scary endeavor or an exciting opportunity? Regardless of your perspective, one thing is certain, sitting it out is not an option, so clearly define your campaign goals, develop your message and get out there
Andy Rebuck is retiring after a 40 year career with Lamar Advertising as Vice President
In this tale, let’s follow two fictional marketing teams, Team LeadGen and Team Awareness, to discover the methodology used to determine ROI for each and the lessons we can take away from their experiences.
Mary Quinn is President and CEO of the YWCA Greater Harrisburg. In this role, she
Let’s unpack the three key reasons video is your new best friend for social media marketing. Get ready for a wild ride through engagement, brand recognition, and conversions.
Bruce is a life-long athlete, skier, road and mountain bike enthusiast and mountain bike competitor.
When it comes to marketing, there are many terms that are used interchangeably or even
Tannon Herman is the Executive Director and Founder of Wildheart. He has worked with nonprofits for
Whether you’re a marketer or consumer, chances are you’ve heard the terms OTT (Over-the-Top), CTV (Connected Television), or Streaming Video. Essentially, these all point to the same medium – accessing audiences with video content beyond traditional broadcast TV buys. Experts project digital video ad spending at
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