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Strategy

Level up your Partnerships with Collaboration

Collaboration is defined as the action of working with someone to produce or create something.  What if that “something” was to solve a unique brand challenge?  Sure, you are likely noodling out ideas and innovation one partner at a time, but harnessing the collective brain-trust of internal teams and external partners through

Video Production

3 Ways to Make Ineffective Video Content

A well-crafted video is your most effective tool for building trust with a prospective customer or client before you ever meet them. And a bad video is the fastest way to lose it.  Production quality reflects professionalism and dedication to excellence, influencing how your audience perceives your products or services before you even say a word. 

Media Insights

Reach and Frequency: March Madness Edition

With major sporting events like the Super Bowl or March Madness, the creative is just as important as the reach and frequency of the media buy.  By understanding the audience, leveraging emotional connections, and capitalizing on contextual relevance, advertisers can appeal to the finicky fan bases and casual viewers alike.

SEO

Mastering the Cookieless Advertising Landscape

In the cookieless advertising landscape, first-party data reigns supreme. This data, collected directly from your audience, is a goldmine for understanding customer behavior and preferences.

Media Insights

Top 10 2024 Super Bowl Commercials

Super Bowl commercials have come a long way. The journey from simple ads to star-studded, digitally integrated campaigns reflects the changing landscape of advertising and consumer engagement. As we eagerly await each year’s commercials, one thing is certain – Super Bowl advertising will continue to captivate audiences and set new standards for creativity and marketing innovation.

Strategy

Avoid the Marketing Rut

Does your status quo marketing plan leave you feeling in a rut about how to shake things up for your organization, generate new leads, or just generally create a unique buzz around your brand?

Strategy

The Art of the Painless RFP

For most marketers, the Request for Proposal (RFP) process is often met with dread. It’s infamous for its complexities, time-consuming nature, and sometimes ambiguous outcomes. By implementing a few strategic measures, the RFP process can be transformed into a painless and productive endeavor for both the issuing company and the responding parties.

Strategy

3 Questions to ask about your 2024 Marketing Plan

Let’s begin by asking the most basic question – do you have a strategy in place for 2023 or just a basic idea of what you will do? Skipping the marketing plan is a common mistake many organizations make. Imagine the potential of a contractor building a home with no blueprint.

Media Insights

Audience Targeting in Today’s Digital World

Digital audience targeting is exciting! And complex…While we’d argue that digital audience targeting is equal parts science and art, we’ve laid out some of the core methodologies in this guide to provide you with a foundation to build upon.

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