Intentional Conversations Podcast: Guest Tannon Herman
Tannon Herman is the Executive Director and Founder of Wildheart. He has worked with nonprofits for 16 years as well as helped lead or direct several
Tannon Herman is the Executive Director and Founder of Wildheart. He has worked with nonprofits for 16 years as well as helped lead or direct several
Whether you’re a marketer or consumer, chances are you’ve heard the terms OTT (Over-the-Top), CTV (Connected Television), or Streaming Video. Essentially, these all point to the same medium – accessing audiences with video content beyond traditional broadcast TV buys. Experts project digital video ad spending at
Do you remember waking up with a turkey hangover, filling your thermos with scalding hot coffee and heading to Boscov’s for the Black Friday doorbusters?
Nicholas Ade is from Los Angeles, Ca. He trained at San Francisco Ballet School and the University of North Carolina School of the Arts. He
Sports advertising is one of the most powerful ways to reach a wide audience, bringing unique opportunities to connect with fans from local high school football games to the national stage of Major League Baseball. Sports events dominate viewership, especially during peak seasons, making them ideal for brands to target
Brett Marcy, President of Apollo Communications, is a veteran strategic communications executive with a 15-year track record of enhancing organizational reputations and building brands –
Out-of-Home advertising can be effective and valuable tool for driving engagement and complementing other media placements like digital or streaming audio. When we mentioned OOH, you may have immediately thought of the huge billboards along roadways, but OOH also includes things like
Taking a fresh, critical look at your annual marketing strategy is not necessarily about making wholesale changes or blowing up the parts that are generating results. Rather, it is about ensuring that you know what is working, what isn’t working, and where you can level-up your strategy for
Creating visually appealing content is no longer enough to capture the attention of your audience. To truly maximize the impact of your video marketing, it’s essential to leverage data at every stage of your video strategy—from planning to post-campaign analysis. Here are four ways to effectively use data to optimize your
The difference is subtle, which adds to the confusion, but if you think about it in three categories – investment, timing, and audiences – then the delta between the two becomes a lot clearer. Clearly delineating marketing vs. advertising can help with
Keyword research forms the foundation of any successful SEO strategy. By identifying the right keywords, you can better understand what your audience is searching for and tailor your content accordingly. Start by brainstorming topics related to your niche, then use tools like
Every four years during presidential elections, local advertisers are faced with the same, recurring challenge: How to maintain an effective advertising presence in the market while competing with outrageous political spending. The answer to this challenge is
The tension between sales and marketing has long endured inside organizations. Whether this stems from unclear roles and responsibilities, unhealthy cultures, or misalignment of goals,
Over the past decade, a single mantra has plagued internal marketing teams around the world: “We need to be doing more on social media”. In today’s digital age, video content has emerged as the medium of choice for brands to connect with their audiences with 91% of
This may sound altruistic, but I thought about our community and ‘what if’ a group of people could commit to volunteering one more hour per month? What kind of exponential impact could that have in Harrisburg? I’m not talking about spinning the “wheel of charities” and picking one at random but finding an organization that
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