Pennsylvania’s newest digital billboard network isn’t just selling you space—we’re helping you own the skyways.
Sky Squirrel combines electronic billboards and customized digital placements to put your message where it matters most—in front of the right audience, at the right time.
Wakeen & Company is proud to be the exclusive partner in representing Sky Squirrel advertising opportunities. Our team of strategists will help you find the location and digital option that best aligns with your audience, goals and budget.
Integrated campaigns across out-of-home and digital media—creating a 360° presence that’s impossible to miss. Every plan is designed for small regional business who need expert advice to maximize every advertising dollar. We get you launched in 3 simple steps:
Select your board location(s) and flight duration.
We offer 1 week, 1 month, or 3 month campaigns.
Since creative can be changed or you can run different messages simultaneously, lock in your space on the board and take advantage of long-term discounts.
Talk to our team for custom flight dates.
Out-of-home advertising remains a significant source of impact for both local and national brands. It is highly targeted, trustworthy and builds brand recognition.
Continue reaching your audience long after they’ve passed your billboard by using our digital media extension.
Mobile Retargeting – digital ads served across all screen types via websites and apps to users who travel within a specific geographical radius of the billboard
Streaming Audio – advertising delivered through internet-based audio platforms like Spotify, Pandora and podcast apps, to a highly targeted based on listener data including age, location, interests, and listening habits.
Can’t decide, then talk to your Sky Squirrel rep about adding both for a nominal upcharge.
Upload your own creative to our advertising portal. We will provide specifications and guidelines to you or your agency partner.
OR
Tap into the Sky Squirrel team to turn-key creative services including your billboard design, digital ads or streaming audio script. Choose from our library of templates or inquire about custom design options.
Digital campaigns can link to your website or social media platforms and include monthly reporting to track results.
Strategic positioning meets comprehensive reach. Start with our exclusive locations and prepare for expansion based on where your customers are.
We’re expanding throughout 2026 with premium locations in hyper-local markets. Partner with us now to secure early access and priority positioning as new locations launch.
Early partners receive VIP access to new locations as they come online.
Every Sky Squirrel package combines static location dominance, mobile billboard flexibility, and digital amplification—so your message doesn't just sit in one spot, it follows your audience.
100% of Sky Squirrel panels are fully digital, powered by state-of-the-art technology and featuring crystal-clear, bright LED screens that demand attention.
We extend your outdoor campaign online with geo-targeted digital ads that reach the same audiences before and after they see your billboard. Real integration, real results.
One point of contact. One coordinated strategy. One invoice. No juggling multiple vendors or piecing together campaigns yourself.
We don't just rent you space—we work with you to optimize creative, timing, and placement for actual business results. Our exclusive partnership means we're invested in your success.
Leverage Wakeen & Company's creative team to design compelling billboard creative that stops traffic. From concept to final artwork, we ensure your message is optimized for maximum outdoor and digital impact.
At Sky Squirrel, we are invested in strategies that will generate the strongest results. Pricing is based on a multi-media approach. You can elect to remove elements, but it will not effect the weekly or monthly rate structures.
Most advertisers contract for a minimum of one month, but the more months you commit to the better your rates and guaranteed availability. Weekly rates are offered at a premium rate based on space availability. Creative fees are built into every contract, so you can change messaging frequently.
The beauty of digital outdoor and online is that it allows you the flexibility to change your messaging as frequently as needed and/or to run multiple creatives at the same time. Our team will work with you to determine the best creative services plan to meet your needs. Ask about specialized triggers such as weather, time and events to make your advertising even more effective.
Absolutely! We have a simple upload portal for advertisers to submit their own images. We will provide specifications and guidelines to build out your creative assets
Many small businesses rely on social media as the primary connection to their customers. Digital campaigns can be directed to social media platforms. If you are interested in taking your brand to the next level, our team can work with you to build out a landing page or basic website that won’t break the bank and will be optimized for mobile and SEO.
Yes, some of our best partners are other advertising agencies across the country. Our marketing specialists will collaborate with you to identify the best locations and audience targeting to align with your clients’ strategies,
Sure thing! While we are the exclusive representative of Sky Squirrel Outdoor, our marketing and media team works with many other outdoor companies. We can help identify other locations or media channels within your market to further maximize your reach.
Looking for a custom solution or just need more information? Contact Kevin Wert to discuss your unique goals.
Outdoor advertising consistently delivers the highest Reach and Frequency of any traditional media channel. Our team understands how to locate and negotiate the best placements for your campaigns from interstates to neighborhoods. Employ static or digital panels in one location or as part of a rotary program. We will provide proof-of-posting and work with the outdoor company to include maps and images to present to your clients.
Reaching commuters can prove to be an effective and efficient strategy depending on your campaign goals. With placements on buses, trains, subways, toll booths and airport terminals, placements can include small-scale images on multiple units or large-scale take-over campaigns that cannot be missed. Transit is a creative solution to reach metro areas where traditional outdoor panels are limited, but they also work well for a niche audience like paratransit vans catering to seniors.
If you need a highly-targeted, disruptive option to support your campaign, then consider out-of-home advertising that takes your message to high-traffic locations. Here are a few applications: - Gas Station pumps - Restaurant coasters/bathroom stalls - Grocery store carts/floor signage - College campus move-in packages or chalk bots - Beach skywriting - Theatre and concert playbill ads - Coffeeshop sleeves
Regional sports teams, non-profit organizations, events and schools that align with your brand and cater to your target audience should be considered for sponsorship as part of a larger strategy. Ranging from scoreboards and emails to interactive promotions and announcements, there is a myriad of ways that you can support the local community. The key is finding opportunities that are meaningful to the organization and provide positive exposure to the sponsor.
Likely what you think of when you picture outdoor advertising are bulletins, which are the largest standard-size panels. Usually placed along interstates or major traffic arteries. These are traditionally placed in 8-week or longer cycles. While advertisers use them to promote everything from advocacy to grand openings and seasonal sales, they work well for brand awareness campaigns as they deliver strong reach. Because vinyl is the traditional production material, one bulletin can be used multiple times as long as the message is still relevant.
Static posters are a smaller version of the large billboards lining interstates. Posters are traditionally placed in 4-week cycles and are generally located on secondary roads, neighborhoods and/or cities. Because advertising will stay in up for at least a month, messaging should be timed accordingly. Most poster campaigns include more than one location if Reach is the primary goal, but they work well for directional and/or location-specific campaigns because of their proximity to retail and commercial thoroughfares.
Digital panels come in both large, bulletin or smaller, poster sizes. The key benefit is the flexibility to change messaging or even run multiple messages simultaneously. While the cost is a bit more than static panels, there are no production charges. Finally, you are sharing space with other advertisers, but they do demand attention with bright colors and changing displays. Utilize RSS feeds to provide real-time information like temp, time and scores or set dayparted messages.
You may have seen digital panels wrapped around buildings or tall, vertical spectacular outdoor panels. Additionally, many areas like suburban Philadelphia, have unique outdoor displays that seamlessly integrate into the landscape. Video messaging can also be incorporated into gas pumps or airport terminals. While traditional panel placements work for most campaigns, for hard-to-reach audiences or to bring a wow factor to support a significant announcement, release or promotion, consider layering in a specialty placement.
Want to make an impact? We welcome the opportunity to discuss your needs. Request a quote today to get started with a test out-of-home advertising campaign.