Marketing is a bit like a waterslide. It looks simple from the outside, but behind the scenes, there’s a lot of planning to make sure no one gets stuck, bored, or accidentally launches off in the wrong direction. As your target audience is looking on with equal parts excitement and trepidation, it’s your job to make their decision easy and exciting. Just like the waterpark theme, music, and signage, your awareness efforts like social media, ads, and SEO should build just enough anticipation to make them say, “Alright, let’s do this.”
Once they take the plunge, momentum kicks in. Good marketing keeps people moving without confusion, hesitation, or whiplash. If your message takes weird turns or your website looks like it hasn’t been revamped since dial-up, you’re not guiding the experience—you’re interrupting it. People don’t want to stop mid-slide, they want a smooth ride that feels intentional, well-designed, and worth dragging an inner tube up 79 stairs on a humid day.
That’s where marketers come in. Think of them like experienced lifeguards—not just there to blow a whistle when something goes wrong, but to keep everything flowing safely, efficiently, and to communicate expectations. They know when to nudge people along, when to slow things down, and how to spot the ones who might need a little encouragement to take the plunge.
And at the end? That splashy, satisfying moment when they convert, whether it’s making a purchase, signing up, or sending your ad to a friend with “this is so you.” That’s your pool. You want them to hit the bottom thinking, “That was fun. Let’s go again.” And if you’ve done it right, they’ll tell their friends about the experience without you even asking. After all, nothing spreads faster than someone raving about how unexpectedly enjoyable the ride was.
We’re the first ones to admit that there are many ways to communicate and market. There are also lots of agencies doing really good work. In fact, we collaborate with many of them on behalf of our clients. Our approach is to understand your overarching business goals and then align your marketing resources to drive better outcomes. We are methodical, nerdy, experienced … and a little fun!
