THE POWER OF
&
Experience strategic marketing and communications that unlocks your true potential through the power of &.
HOW
WE
WORK
ORGANIZATION & STRATEGY
We start by understanding your business, goals and resources through a facilitated discovery process. This information is then funneled into a Marketing & Communication Blueprint that serves to guide marcom decisions and activities or a Strategic Plan that drives your business goals forward. We work with you to communicate your plans across your organization and to key partners from all disciplines.
EXECUTING & MANAGING
Collaborating with you on a sustainable strategy is at the core of our success. Your custom marketing and communications plan will activate the best combination of internal resources, trusted partners and our subject-matter experts to maximize capacity, proficiency and budget. Every engagement culminates into an Action Strategy that can be implemented immediately and maintained without disrupting business flow.
COMMUNICATION & ACCOUNTABILITY
We are committed to conveying your message in a way that will have meaning and deliver results. Refined messaging, continuity of brand representation, and consistency in reporting all work toward a cohesive strategy that drives ROI.
Managed Service engagements include regular touchbase meetings to report on milestone progress and key metrics as well as recommendations to recalibrate based on changing business needs. We encourage collaborative sessions with partners in other disciplines such as PR or sustainability; and lead innovative facilitations with inter-office teams like sales, customer service or product development.
and. Such a little word … so many possibilities. What if you could do strategic planning and have fun? What if you could have a dynamically efficient marketing plan and communicate it across your organization on one page? What if you could expand your marketing team by 5 people and stay within your budget? What if you could work with a strategic partner and keep your current creative, PR, media buying, etc.?
The “& Company” in Wakeen includes our full team of innovators, facilitators, strategists, media buyers, content creators, but it also includes you, your teams, your partners, the people and resources that have gotten you this far and the new opportunities, communications and collaborations that will take you to next!
MARCOM BLUEPRINT
A FOUNDATION FOR SUCCESS
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How We Work
01 Organization & Strategy
02 Executing & Managing
03 Communication
04 Accountability
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01 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrudsunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem
02Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrudsunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem
03Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrudsunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem
04Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrudsunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem
MANAGED SERVICE
MORE STRATEGY. LESS HYPE.
Our team of marketing enthusiasts – strategists, researchers, buyers, content writers, social media curators, media coordinators and account managers – work with you as an extension of your marketing team. This may include content curation, ghost writing, social media management and/or promotions. For some clients we simply maximize current media commitments and evaluate new opportunities. For others we provide additional bandwidth to internal teams.
How We Work
01 Full Service MARCOM
02 In-House Team Support
03 Collaborative Partner
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If you don’t know what “MARCOM” means…this is for you. We handle all parts of your Marketing and Communications so you can focus on running your business. From building out a new website to social media posts, we’ve got you covered. We become an extension of your team to provide experience, expertise and execution.
Already have a marketing dream team? We can support their efforts and expand your capacity by providing intentional accountability; strategic direction; and bandwidth in areas where you need it most. Give your marketing team a 5x multiplier for less than one salary.
Don’t want to part ways with the Creative Shop, PR Firm, or Media Agency that you love? We act as a connector, supporting where needed without stepping on any toes. This can look like facilitating collaborative workshops, project management, unified reporting and communications, and/or handling the RFP process.
STRATEGIC PLANNING
GET ON THE RIGHT TRACK
Casting a vision inspires engagement, but engaged employees without direction, accountability, and buy-in won’t reach that vision. Articulating the actions that need to take place and who on your team will champion each initiative… now that’s a strategic plan.
How We Work
01 SCAN™
02 SYSTEMIC INVENTIVE THINKING
03 FACILITATED WORKSHOPS
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Following our proven Strategic Cultural Agility Narrative – SCAN™ we will guide your teams through a series of facilitated sessions to define your goals; clarify your mission, vision, purpose and core values; and build an action plan to support long and short-term initiatives. SCAN™ takes you from ideation to execution in (8) 90-minute sessions – delivering a plan that doesn’t live in a binder on a shelf, but is integrated into regular business activities to achieve results and drive the organization forward intentionally.
Organizational Innovation encompasses activities and processes designed to build a culture and practice of sustainable innovation throughout the organization. Thinking Tools help you break mental fixedness and arrive at innovative solutions and strategies in a reliable and repeatable way. Let us walk your team through a customized SIT workshop to find solutions to existing challenges, develop new products, or fine tune processes from fresh perspective.
Whether as part of your team building activities or to be intentional with your organization’s culture, we offer a spectrum of workshops from writing your company’s around here statements or working though change management. Seasoned facilitators will guide your team through a 90-minute interactive session intended to leave your team with tangible and practical development tools. Contact us for a full list of current workshops.
RFP SERVICES
TURNKEY RFP MANAGEMENT
For most marketers, the Request for Proposal (RFP) process is often met with dread. It’s infamous for its complexities, time-consuming nature, and sometimes ambiguous outcomes. By implementing a few strategic measures, the RFP process can be transformed into a painless and productive endeavor for both the issuing company and the responding parties.
what to expect
01 SCAN™
02 SYSTEMIC INVENTIVE THINKING
03 FACILITATED WORKSHOPS
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Following our proven Strategic Cultural Agility Narrative – SCAN™ we will guide your teams through a series of facilitated sessions to define your goals; clarify your mission, vision, purpose and core values; and build an action plan to support long and short-term initiatives. SCAN™ takes you from ideation to execution in (8) 90-minute sessions – delivering a plan that doesn’t live in a binder on a shelf, but is integrated into regular business activities to achieve results and drive the organization forward intentionally.
Organizational Innovation encompasses activities and processes designed to build a culture and practice of sustainable innovation throughout the organization. Thinking Tools help you break mental fixedness and arrive at innovative solutions and strategies in a reliable and repeatable way. Let us walk your team through a customized SIT workshop to find solutions to existing challenges, develop new products, or fine tune processes from fresh perspective.
Whether as part of your team building activities or to be intentional with your organization’s culture, we offer a spectrum of workshops from writing your company’s around here statements or working though change management. Seasoned facilitators will guide your team through a 90-minute interactive session intended to leave your team with tangible and practical development tools. Contact us for a full list of current workshops.
Kevin Wert
Chief Engagement Officer, Partner
Kevin@waken&company.com
Wes Snider
VP, Engagement
Wes@waken&company.com
Joanna Drexel-Blevins
Chief Strategy Officer, Partner
Joanna@waken&company.com
Davis Holliday
Creative Director
Davis@waken&company.com