Bruce is a life-long athlete, skier, road and mountain bike enthusiast and mountain bike competitor. He has been a high-level ski racing coach for over 30 years and has produced hundreds of world-class events for a number of the largest brands in the world. His passion is working with aging athletes to help them sustain a high level of athletic performance long into life. He loves to combine his knowledge and passion of athletics with his event production and logistics background and has used those skills to invent the category of Experiential Fitness. Bruce and Heather enjoy an amazing marriage bonded by a love for each other, constant adventure and raising their two boys. Bruce’s personal life goal is to ski on his 100th birthday with Heather, his boys and their families.
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