Legacy Experience & Curious Minds
We continuously evaluate new technologies, trends, and channels to identify opportunities that create meaningful audience connections and measurable business impact. Backed by long-standing industry relationships and deep market knowledge, we help clients move faster, invest smarter, and stay ahead in a constantly changing media landscape.
Big Picture Strategy & Detail-driven Execution
Exceptional campaigns are built when strategy and execution work together seamlessly. That’s why we take the time to understand the complete landscape — your business goals, brand positioning, audience behavior, creative approach, and channel strategy — before a single tactic is activated. We believe the strongest media campaigns come from balancing bold ideas with disciplined execution. We believe the strongest media campaigns come from balancing bold ideas with disciplined execution.
Scientific Direction & Artistic Expressions
Effective media buying requires both analytical precision and human insight. We combine research, ratings data, analytics, audience segmentation, and advanced targeting tools with experienced instincts about how people live, consume media, and engage with brands in the real world.
Our team uses data to guide decisions, validate opportunities, and optimize performance—but we also recognize that successful campaigns must feel natural within the audience’s daily experience. By balancing the science of media with the art of audience connection, we create media strategies that are both strategically sound and authentically engaging.
Publisher Direct
to Drive Business Results
$0
Placed With
OUT-OF-HOME
PRIME LOCATIONS. MAXIMUM IMPACT.
Billboards, transit placements, digital displays, and experiential formats put your brand in the physical world — where audiences can’t scroll past. We handle placement strategy, creative specs, and integration with your broader media plan to make sure every OOH dollar works harder.
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Wakeen and Company is the exclusive representative of Sky Squirrel Outdoor. We don’t just rent you space—we work with you to optimize creative, timing, and placement for actual business results.
Large-format panels along interstates and secondary roads that deliver consistent reach over weeks-long placements. They’re well suited for brand awareness, seasonal campaigns, and directional messaging, with vinyl production that allows creative to be reused as long as the message stays relevant.
From transit wraps and airport terminals to building-scale spectaculars and gas pump video, specialty placements extend outdoor advertising into environments where standard panels can’t go. They’re the right layer to add when you need to reach a specific audience, break through in a dense metro market, or bring a higher level of impact to a major announcement or campaign moment.
Don’t want to part ways with the Creative Shop, PR Firm, or Media Agency that you love? We act as a connector, supporting where needed without stepping on any toes. This can look like facilitating collaborative workshops, project management, unified reporting and communications, and/or handling the RFP process.
DIGITAL
PRECISION TARGETING. REAL RESULTS.
Digital media is where audience targeting reaches its highest precision. Strategy, platform knowledge, and execution discipline separate effective campaigns from wasted spend. We stay current on platform updates, algorithm shifts, and new inventory sources so your media plan reflects how audiences behave today, not two years ago.
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SEM puts your brand in front of people who are already looking for you — making it one of the most intent-driven placements in a media plan. We manage keyword strategy, bid optimization, and ad copy to ensure every search dollar works toward a qualified click.
Display and native placements extend your brand across the web — from banner ads on high-traffic sites to sponsored content that matches the look and feel of the publication it appears in. We target by audience, behavior, and context to deliver impressions that are relevant, not just abundant.
With billions of daily active users and targeting built on rich behavioral data, social platforms give advertisers reach and precision — across video, carousel, stories, and more. We handle platform selection, audience segmentation, and creative strategy to make sure your message lands where your audience is already spending time.
Don’t want to part ways with the Creative Shop, PR Firm, or Media Agency that you love? We act as a connector, supporting where needed without stepping on any toes. This can look like facilitating collaborative workshops, project management, unified reporting and communications, and/or handling the RFP process.
VIDEO
BROAD REACH. PREMIUM PLATFORMS.
Television audiences are more fragmented than ever, spread across broadcast, cable, connected TV, and a growing list of streaming platforms. We map that landscape on your behalf, buying across linear and digital video inventory to build schedules that follow your audience wherever they have landed.
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Network and cable television deliver your message to audiences watching live programming, on-demand content, and DVR playback across local and national markets. We evaluate spot schedules and programming using a reach and frequency model, working directly with stations to identify high-value placements including news, sports, and live events.
OTT and CTV deliver video ads on large screens through premium streaming platforms, where unskippable formats ensure your creative is seen in full. We buy programmatically with audience-based targeting and full transparency into where and when your ad runs.
Streaming video placements run across platforms like YouTube and social video environments, where audiences are actively engaged with content on any device. We manage format selection, targeting parameters, and placement strategy across pre-roll, mid-roll, and outstream inventory.
04 Don’t want to part ways with the Creative Shop, PR Firm, or Media Agency that you love? We act as a connector, supporting where needed without stepping on any toes. This can look like facilitating collaborative workshops, project management, unified reporting and communications, and/or handling the RFP process.
AUDIO
FAMILIAR FREQUENCIES. FULL DEPTH.
Audio reaches people when screens cannot — in the car, at work, during a run. Traditional radio delivers local market depth and listener loyalty that few formats can match, while streaming audio extends that reach across platforms like Spotify and Pandora with demographic and behavioral targeting layered in. We buy across both, matching station selection, daypart strategy, and messaging to where your audience is listening.
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Local radio is woven into daily routines in a way few media formats can claim, delivering your message alongside programming, personalities, and community content audiences have chosen to make part of their day. We evaluate station and daypart mix, negotiate added value, and audit schedules monthly to make sure placements run as planned.
Streaming platforms like Spotify and Pandora extend audio advertising beyond the broadcast dial, with demographic and behavioral targeting that places your message inside personalized listening experiences across devices. We buy across streaming inventory to reach audiences who have migrated away from traditional radio without leaving audio behind.
Podcast advertising puts your brand inside content listeners have actively sought out and follow with consistent loyalty. We identify shows and audiences that align with your campaign objectives, buying host-read or produced spots across a medium where attention is high and ad avoidance is low.
Don’t want to part ways with the Creative Shop, PR Firm, or Media Agency that you love? We act as a connector, supporting where needed without stepping on any toes. This can look like facilitating collaborative workshops, project management, unified reporting and communications, and/or handling the RFP process.
DIRECT
CURATED LISTS. CONFIRMED DELIVERY.
Email and direct mail share a fundamental advantage: they arrive in spaces people check by choice. Whether reaching a prospect through a targeted list or a customer through their inbox, both formats reward relevance and timing. We manage list strategy, placement, and coordination with creative to make sure the message arriving in someone’s hand or inbox is worth the real estate.
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Targeted email campaigns are built on audience selection across demographic, behavioral, and geographic attributes, allowing for precise list construction and minimal waste. We manage deployment through 100% CAN-SPAM compliant programs with campaign reporting and creative support available.
Direct mail placements range from postcards and letters to specialty formats, with list construction drawn from targeting parameters, custom databases, or existing CRM data. We coordinate production and deployment to make sure the right households receive the right message at the right time.
B2B email campaigns reach decision makers by industry, job title, and geography, putting your message in front of the right contacts without the noise of broad audience buys. We support re-drop campaigns to openers as a built-in nurture layer, extending the life of a single deployment into an ongoing conversation.
04 Don’t want to part ways with the Creative Shop, PR Firm, or Media Agency that you love? We act as a connector, supporting where needed without stepping on any toes. This can look like facilitating collaborative workshops, project management, unified reporting and communications, and/or handling the RFP process.
PUBLISHER
EDITORIAL CONTEXT. AUDIENCE TRUST.
Publisher direct buying places your brand alongside editorial content in the magazines, newspapers, trade journals, and digital publications your audience already reads. We go direct to publishers across print and digital formats, securing owned and operated inventory within trusted editorial environments on your behalf.
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Newspapers and magazines carry your brand alongside editorial content organized by section, topic, and readership — giving placement decisions as much strategic weight as the creative itself. We advise on positioning, sizing, and format across daily, weekly, and specialty titles.
Trade and business journals serve defined professional communities, from healthcare and finance to manufacturing and beyond. We identify the right titles for your category and manage placement across print and digital editions to put your message in front of the readers most relevant to your campaign.
Special interest publishers serve audiences organized around shared identities, life stages, and passions — from multicultural outlets and senior-focused titles to hobby and lifestyle platforms. We research and negotiate across this landscape to find the properties where your audience is already paying attention.
04 Don’t want to part ways with the Creative Shop, PR Firm, or Media Agency that you love? We act as a connector, supporting where needed without stepping on any toes. This can look like facilitating collaborative workshops, project management, unified reporting and communications, and/or handling the RFP process.
OUR
APPROACH
02
Trusted Implementation
We manage every stage of media execution with precision, accountability, and transparency to ensure your campaigns move seamlessly from strategy through activation and reporting. Our team serves as the central coordinator across all moving parts, simplifying complexity while maintaining alignment across stakeholders, partners, and platforms.
01
COMPREHENSIVE ANALYSIS
We believe the most effective communications strategies begin with a deep understanding of the audience—not assumptions. Through our Blueprint process, we analyze markets, audience behaviors, media consumption habits, competitive dynamics, and business objectives to uncover where meaningful engagement opportunities truly exist.
03
PErformance Accountability
Optimization is not a single phase of the campaign, but rather an ongoing discipline woven throughout the entire engagement. We continuously monitor performance, evaluate audience response, and identify opportunities to improve efficiency, strengthen engagement, and maximize business impact.
Our approach starts by understanding the outcomes that matter most to your organization—whether that’s revenue growth, lead generation, brand awareness, recruitment, retention, or market expansion.
OUR
APPROACH
01
COMPREHENSIVE ANALYSIS
We believe the most effective communications strategies begin with a deep understanding of the audience—not assumptions. Through our Blueprint process, we analyze markets, audience behaviors, media consumption habits, competitive dynamics, and business objectives to uncover where meaningful engagement opportunities truly exist.
02
Trusted Implementation
We manage every stage of media execution with precision, accountability, and transparency to ensure your campaigns move seamlessly from strategy through activation and reporting. Our team serves as the central coordinator across all moving parts, simplifying complexity while maintaining alignment across stakeholders, partners, and platforms.
03
PErformance Accountability
Optimization is not a single phase of the campaign, but rather an ongoing discipline woven throughout the entire engagement. We continuously monitor performance, evaluate audience response, and identify opportunities to improve efficiency, strengthen engagement, and maximize business impact.
Our approach starts by understanding the outcomes that matter most to your organization—whether that’s revenue growth, lead generation, brand awareness, recruitment, retention, or market expansion.