With major sporting events like the Super Bowl or March Madness, the creative is just as important as the reach and frequency of the media buy. By understanding the audience, leveraging emotional connections, and capitalizing on contextual relevance, advertisers can appeal to the finicky fan bases and casual viewers alike.
In an advertising landscape without cookies, first-party data reigns supreme. This data, collected directly from your audience, is a goldmine for understanding customer behavior and preferences.
Super Bowl commercials have come a long way. The journey from simple ads to star-studded, digitally integrated campaigns reflects the changing landscape of advertising and consumer engagement. As we eagerly await each year’s commercials, one thing is certain – Super Bowl advertising will continue to captivate audiences and set new standards for creativity and marketing innovation.
Does your status quo marketing plan leave you feeling in a rut about how to shake things up for your organization, generate new leads, or just generally create a unique buzz around your brand?
For most marketers, the Request for Proposal (RFP) process is often met with dread. It’s infamous for its complexities, time-consuming nature, and sometimes ambiguous outcomes. By implementing a few strategic measures, the RFP process can be transformed into a painless and productive endeavor for both the issuing company and the responding parties.
Let’s begin by asking the most basic question – do you have a strategy in place for 2023 or just a basic idea of what you will do? Skipping the marketing plan is a common mistake many organizations make. Imagine the potential of a contractor building a home with no blueprint.
Digital audience targeting is exciting! And complex…While we’d argue that digital audience targeting is equal parts science and art, we’ve laid out some of the core methodologies in this guide to provide you with a foundation to build upon.
Video enables you to generate a customer experience and further strengthens your other marketing tactics.
Multi-channel marketing is the traditional approach used in customer advertising. It distributes marketing messages across a variety of channels ranging from print to online, indirect to direct that may or may not be synchronized. A company’s messaging can be powerful within each of the channels but if they do not work together and the potential customer cannot move between them seamlessly, the effectiveness of moving them into action is diminished.
If you think of print advertising when you think of Publisher Direct, it’s time to redefine the publishing universe and what it means to advertisers.
Yes, publisher direct still includes newspapers, magazines, and trade journals. However, it also means access to direct websites, online networks, native content, and eNewsletter deployments that help advertisers reach their target audience effectively through trusted, brand-safe delivery. Here are five benefits of having Publisher Direct placements as part of your marketing mix.
Content. The very word can send shutters up the spine of even the most experienced marketer. There is content for Search Engine Optimization, content for marketing, content for social media, content for shareholders and the list goes on. It is different by platform. It encompasses websites, blogs, comments, images, videos, whitepapers articles, press releases and educational materials. Creating, writing and managing content can be overwhelming and divert resources that some companies cannot afford to dilute.
When you think of newspaper ads, you probably picture the full-page ads you see on a paper’s back page, often using color and big, bold
Building, growing and maintaining a business is no small feat. Even seemingly simple concepts require a combination of operational, accounting, marketing and human resource acumen. Partnering with a consultant can seem like an admission of failure or an unnecessary expense, but we would like to challenge that line of thinking.
Technology continues to change the way we do things. From the way we contact our loved ones to the development of life-altering medications, there’s no
Props to you! After hours of deliberation and strategizing, your business and marketing plans are complete. Time to sit back and relax. WRONG! Implementation is
Just ask! We’d love to keep you posted.